An Ipswich charity is announced as one of five winners across the UK after The Co-operative urged community champions to share their revolutionary ideas for a chance to share £25,000.
As part of its new advertising campaign “Join the Revolution,” The Co-operative asked local groups to submit details of how they are doing something revolutionary to change things for the better in their community.
With over 300 live revolutions recorded and, more than 60,000 votes cast, Ipswich’s Jimas Community Centre Project beat off stiff competition to scoop the Central England Regional Award and collect £5,000 from The Co-operative.
The charity’s aim of moving to a new community centre suffered a setback earlier this year after its new premises, St. Michael’s Church – a Grade II listed building recently purchased with funds raised over a 25 year period – was hit by an arson attack.
Laurena Salih, from Jimas Community Centre Project, said: “We are absolutely delighted to have won this award and, very grateful to everyone who voted for us.
“Following the fire, the money to renovate the premises has had to be used to make the building safe. These premises are intended for everyone who lives in our area, for the whole community and, to see it completed will be a dream come true – winning this award from The Co-operative has really helped to move us in the right direction again.”
The Co-operative’s multi-media campaign called upon consumers to “join the revolution” to help to secure a more balanced and sustainable future for the UK. It showcased local people who, with a little help from The Co-operative, are instigating real change.
Helen Carroll, Senior Brand Manager at The Co-operative, said: “This radical new campaign celebrates the sheer breadth and impact of co-operative initiatives by featuring new revolutionaries that are having a positive impact on their community.
“The campaign supports The Co-operative Group’s recently launched Ethical Plan which sets out a number of revolutionary goals that aim to cement its reputation as the most socially responsible business in the UK.
“The Co-operative is very much a community business itself and, is delighted to have been able to highlight and celebrate so many unsung heroes that are making a big difference in their communities up and down the country.”
The Co-operative’s TV commercial, which aired for the first time earlier this year, told how the Rochdale Pioneers, who established the first successful co-operative in1844, started a revolution which is still going strong.
Today, as well as The Co-operative Group with its six million members and 5,000 outlets in the UK, there are nearly a billion members of co-operatives worldwide who share the same values and principles established by those first co-operators more than 160 years ago.
For more information go to www.co-operative.coop/join-the-revolution