George Bradley took up the reins at Suffolk Secrets in February to drive the business forward, grow market share and cement their position as the leading holiday lets business in Suffolk. Bradley’s extensive retail and tourism experience made him a clear favourite for the position as General Manager.
Previously Bradley spent ten years with Waitrose and the John Lewis Partnership where he managed doorstep delivery across the South East and introduced the John Lewis click and collect fulfilment into Waitrose stores – as well as bringing Waitrose to Saxmundham.
Most recently Bradley was Head of Retail at Friday Street Farm, where he repositioned the brand and lead a full refurbishment of the shop. Under his watchful eye Friday Street became a champion of quality local produce working closely with a wide range of local producers and showcasing the county’s delicacies at a variety of local markets.
At Suffolk Secrets Bradley will be responsible for a growing stable of more than 400 holiday cottages across the county, managed from three offices in Southwold, Aldeburgh and Woodbridge.
Born in Bury St Edmunds, Bradley knows and appreciates all that is special about Suffolk. He said of his appointment: “Suffolk Secrets is a fantastic business with solid foundations and a good reputation. We have a superb portfolio of holiday cottages and the next step is to turn quality infrastructure into quality experiences. There is a raw romance about Suffolk – The food, the variety of landscapes from the coast to the forests and heaths, the array of activities, shops and restaurants and, of course, the people. It’s my job to package that up and deliver it to our customers so they want to come back again and again.”