The ‘A Better Break’ Brand Believers and breakfast chefs will form alliance to make the dedicated team ‘Daybreak’. Their mission is simple, to get the good people of Ipswich ‘back to breakfast’ by giving advice to those passing through to help them make the right decisions when enjoying breakfast, whenever & wherever that may be.
They will be in the midst of their month long RoadShow and will be bringing with them 7 delicious food and drink sponsors to entice the public to try something different for breakfast. From succulent sausages, nutritious spreads, natural cereals, with a good brewed, to refreshingly tasty yoghurts and on-the-go breakfast drinks & biscuit bakes, there certainly will be something for everyone.
The team will be bracing Tesco Extra in Ipswich on 25th February 10am – 6pm. Here happy shoppers will be able to try free samples, ask our Brand Believers for advice, and enter our competition to win our breakfast box plus more!
‘A Better Breakfast’ is back by popular demand for a second year running with its mission still strong as ever. The Brand Believers aim to positively raise the importance of the first meal of the day – breakfast. Shockingly over 45% of Brits regularly skipping Breakfast every day, now is the time to step up and take a moment for ‘A Better Breakfast’!
Food and drink brands taking part in the campaign include; belVita, Jordans, Marmite, Meridian, PG Tips, The Collective, and Up&Go.
Brand Belief’s Managing Director, Brian George said, “Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on an even bigger and better basis and with an increased, and in line with current trends, healthier direction. So it’s great to be able to welcome back both brands from last year as well as some exciting new and iconic sponsors. We look forward to once more engaging with consumers across London, South and Midlands and encouraging them to get back to breakfast.”
For more information go to abetterbreakfast.co.uk or find us on Facebook, Twitter @BetterBreakfast and on Instagram @ABetterBreakfast/