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21st March 2019

Woodbridge aims to win Gt British High Street Award


The Team at Choose Woodbridge have nominated Woodbridge High Street for The Great British High Street of the Year 2016 award, because they believe that the businesses and residents of Woodbridge have worked together to cultivate one of the most vibrant, independent and quirky high streets in the country.

The award is run by the Future High Streets Forum which, as an organisation, brings together leaders across retail, property and business to better understand the competition town centres across the country face and to drive forward new ideas and policies.

After the Cake Shop Bakery won Britain’s Best Bakery in 2014, the town of Woodbridge is poised to take another illustrious award. With their emerging coffee­house evening scene, silent discos and DJ sets a regular feature, the trading hours in the town are extending and bringing a whole new clientele to experience the town. Despite having a few national chains throughout the town, the Woodbridge Thoroughfare has retained its independence with a refreshing mix of chains and independent, family­run businesses.

The vibrant and cozy atmosphere of Woodbridge is something that is so rarely seen in the country, it’s what makes Woodbridge such a unique and wonderful town.

Sonia Lambert from Suffolk Coastal District Council had this to say about Woodbridge entrance for the award:

“Since the designation of Woodbridge as a Portas Pilot in 2012 partnership working to improve the town centre has gone from strength to strength. Choose Woodbridge has become established as the business and tourism association, making the town a vibrant destination by supporting events such as Woofbridge, Easter Egg Hunt and the Shuckfest Shellfish Festival.”

The team and members from Choose Woodbridge have worked tirelessly to promote the beautiful town of Woodbridge, putting in the work and dedication to bring the town the recognition it deserves. Choose Woodbridge is the town’s business association/destination marketing organisation which, over the past two years, has undergone a major transformation. From a purely Chamber of Commerce model, the organisation has morphed to reflect its

expanding remit to encompass the wider needs of the community. The board formed a Community Interest Company (CIC) in 2015, which now operates as a social enterprise and ploughs any profits and assets for the good of Woodbridge.

Whether it’s through promoting local news, events and offers or assisting with running events, Choose Woodbridge works to facilitate the extraordinary variety that the residents of Woodbridge bring to the table.

With the recent Woofbridge – the bark in the park, event which saw 90 dogs enter a range of categories and The Shuck Festival, a high­quality food festival, taking place on the 1st­2nd October all around the town, Choose Woodbridge is working to spread the word of Woodbridge.

The finalists of The Great British High Street of the Year 2016 will be announced in mid­ October.

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