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20th November 2018

Beware of FAKE Poppy sales


With just a few days to go before Remembrance, The Intellectual Property Office (IPO) is urging members of the British public to be extra vigilant when buying poppy merchandise for Remembrance this year. Their donations are intended to support Armed Forces community men, women, veterans and their families. Instead they could end up benefitting fraudsters if their poppy merchandise turns out to be fake.

The Royal British Legion has registered its rights for the poppy goods to prevent such counterfeiting.

The IPO and The Royal British Legion have teamed up with the Police Intellectual Property Crime Unit (PIPCU) to crack down on the rogue traders making money from the fake Remembrance goods. The warning applies to poppy merchandise – scarves, jewellery, poppy pins and larger poppy brooches. This does NOT apply to the traditional paper poppies.

The PIPCU team has been targeting suspected sellers by visiting addresses and speaking with people in connection with this crime. In Autumn 2017, Border Force officers at Tilbury intercepted a shipment of poppy merchandise intended for the UK worth in the region of £150,000. Last week, Manchester City Council’s Trading Standards team seized more than 1,700 items of fake poppy merchandise destined for sale to the British public.

Intellectual Property Minister Sam Gyimah said:
“It is truly shocking that anyone would target and exploit one of the UK’s most cherished charities and take advantage of public support for our Armed Forces community.

“Together we can ensure donations go to the people they are intended for, by only supporting approved merchandise. Be vigilant when you are buying your poppies this year, and look out for the Royal British Legion logo to ensure the merchandise is approved and genuine.”

Fake poppy merchandise – what to look for
The public are being asked to look out for counterfeit goods in the shape, or bearing the image of, The Royal British Legion’s familiar two-petal red poppy, or Poppy Scotland’s four-petal poppy in Scotland.

To help consumers beat the fraudsters, here are the top tips to avoid buying fake poppy merchandise online:
· Be a ‘responsible buyer’ – buy from official channels and The Royal British Legion’s corporate partners.

· Avoid cheaper priced products. If the price is too good to be true, it usually is.

· The Royal British Legion works with a number of corporate partners. Only corporate partners are authorised by The Royal British Legion to sell poppy merchandise – see the list here https://www.britishlegion.org.uk/get-involved/partner-with-us/our-partners/.

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