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Latitude Additions: James Vincent McMorrow, Fool’s Gold and more

~ James Vincent McMorrow ~

~ Fool’s Gold ~
~ The Head and the Heart ~ Oh Land ~

With four bespoke arenas dedicated to music, Latitude offers an enormous selection of the finest hand-picked bands and artists to create the perfect soundtrack to a resoundingly superb weekend. From reformed must-sees, to the newest essential hot tips from a variety of genres, Latitude’s music arenas have it all. With The National, Paolo Nutini and Suede headlining the Obelisk Arena; Bombay Bicycle Club, Foals and Eels headlining The Word Arena and a whole wealth of musical talent playing across the weekend, Latitude once again boasts an exhilarating and unique line-up.

The Word Arena’s large canopy stands proud at the top of the hill and looks out over the beautiful Latitude site. The arena plays host to a veritable smorgasbord of musical pleasures and once inside, crowds are transfixed by an eclectic line-up that crosses genre boundaries effortlessly.

Ireland’s latest singer-songwriter sensation James Vincent McMorrow joins The Word Arena line-up. His debut album ‘Early In The Morning’ set his homeland alight when it was released last year. Its wistful harmonies and echoes of the vast open spaces of the wild Irish coastline created a wonderful folk/pop record that provided the right amount of nostalgia and sentiment. The record hit the shelves in the UK earlier this year to yet more praise and delight – his poetic words and beautifully crafted acoustic songs making him an exciting rising star and a perfect fit for The Word Arena.

Spread over four bespoke arenas dedicated to music, Latitude offers an incredible array of musical talent, hand-picked and carefully selected to create the perfect soundtrack to the perfect weekend. Whether it’s the hottest new band or the once in a life-time chance to see a legend perform; if it’s rock or pop, folk or blues, electro or dance, Latitude’s music arenas have it all.

Weaving western pop aesthetics with African rhymes and melodies are LA collective Fool’s Gold. Influenced by Congolese, Ethiopian, Eritrean and Malian music as well as Krautrock and 80’s dance, founding members Luke Top and Lewis Pesacov have created a vibrant and fiery self-titled debut album which, when released in 2009, received huge critical acclaim. Their incendiary live performances are now something of legend and this vital musical force are well worth checking out at Latitude this year. (Friday)

The latest Seattle band to emerge from the Sub Pop stable is rising folk act The Head and the Heart. A grassroots success story – they self-recorded and released their eponymous debut before it got snapped up by Sup Pop – their modern take on Pacific north-west folk-rock has brought old-time instrumentation, gospel harmonies and earnest song writing to the fore. Their idyllic Americana will sound sweet under Suffolk’s summer sun. (Saturday)

On the cusp of genuine worldwide success, Danish solo artist and producer Oh Land has been wowing audiences in her home country and across the United States for three years. Her eponymous second album, released this year, is causing shockwaves in the club and pop worlds, full of visually and sonically enhanced electro-pop. Her stunning live shows – featuring homemade films projected onto balloons – will be found across the UK when she supports Katy Perry on her tour in the summer. Catch Oh Land first at Latitude before she hits the big time. (Sunday)

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