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Ipswich Taxi all wrapped up for EACH

Taxi drivers are renowned for telling stories to their customers, but one Ipswich cabbie is hoping to communicate with a much wider audience- and all in the name of charity.

Malcolm Moses, 59, of Lancaster Road, wants to raise the profile of East Anglia’s Children’s Hospices (EACH) and has had his taxi covered in messages and logos to raise awareness of the charity.

Malcolm first had the idea when he dropped off a visitor at the new Treehouse children’s hospice in St Augustine’s Gardens. The hospice, which was opened this March after the success of the £3 million Treehouse Appeal, supports life-threatened children and their families in Suffolk and Essex.

The EACH branded taxi has been driving across the region and has even been to Devon and back – so the EACH message is being spread across the whole country!

The messages across the taxi read: “Tough journey? Try walking in their footsteps” and “Follow East Anglia’s Children’s Hospices” accompanied by the Facebook and Twitter logos.

Mr Moses, who has been a taxi driver for 20 years, said: “Like many people in the community, I was touched by the Treehouse Appeal and driving up to the doors of the hospice made me think of how I could help.

“I just wanted to do what I could to raise awareness and thought I would utilise my taxi as a travelling message to raise awareness for EACH”.

Nikki Brown, Suffolk Fundraiser for EACH said: “We are incredibly grateful to Malcolm for offering his taxi as a way of advertising EACH.

“We rely upon voluntary donations for the majority of our income, therefore awareness in the local community is incredibly important to raise vital funds needed to provide care at the Treehouse and in the community.

“We are sure Malcolm’s taxi will have a positive effect in raising awareness in the local community.”

• If you are interested in the work of EACH follow them on Twitter: http://twitter.com/#!/each_hospices
and Facebook: http://www.facebook.com/EACHhospices for all our latest news.

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