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Ipswich mum a Dragon slayer!

Ipswich mum Jo Kerley has recently come face to face with ‘The Dragons’.

The Suffolk ‘Mumpreneur’ and mother of two, took her ‘PlayAway Case’ into the ‘Dragons Den’, the popular BBC-TV series, in the hope of raising the finance to turn her idea into a business reality.

It was quite an experience for the 44 year-old, who came face to face with the millionaire Dragons and she admitted it was as nerve-wracking as it looks on television.

jo_caseJo shared with us “The Dragons are business people through and through, they are always thinking about the next investment. However they are tactical! and if your product competes with one they have already invested in things can be even trickier to negotiate as I found out!”

The PlayAway Case was designed by Jo after a family holiday in 2010 when the experience of travelling with her young children on pull along cases made her decide to think of a better way to do things . . . and relieve a bit of stress into the bargain.

Jo has designed a combined suitcase with a cool integrated, yet fully removable PlayPod that addresses the stress points of travelling with children, AND saves parents money on hold baggage fees! – more of which you will see when the programme is aired later this month.

She shared with the Dragons her reasons behind why she produced the PlayAway Case “As a parent I want stress free travel for all my family, and I want to save money where I can. The PlayAway Case provides this by offering a unique removable PlayPod that not only comes with activities but has secure storage for electronic devices such as I-Pads and Nintendo’s. For children this is fun!, for parents this means no more fishing in bags at airport security, and being in one bag it saves on hold luggage fees!” “in short it’s a cool case, and a PlayPod that works for children and parents!”

As for how she got on? Well, that’s a closely guarded secret for now. The show is aired on Sunday, February 23.

For more about the ‘PlayAway case’ go to the website www.playawaycase.com

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