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Elmer’s Big Reveal

With just three days to go until Elmer’s Big Parade Suffolk hits the streets of Ipswich, residents and visitors got an early surprise this morning when the window at Coes department store on Norwich Road in Ipswich was revealed, complete with a bright and beautiful Elmer display including Elmer books, goodies and some special guests.

Coes, who are a sponsor of the St Elizabeth Hospice campaign, have kindly donated the window space in their prime spot for the duration of the trail. It is now the proud home to three fantastic young Elmers; Little Bertha 1954 by Heath Primary School, An Elephant’s Tale from the Ipswich Children’s Book Club, and The Strength of Diamonds, by Ipswich High School Senior School.

In addition to the carefully dressed window, the Elmer team and Coes had another surprise for passers-by, with an unusual patchwork themed live mannequin appearing in the window for one morning only!

The new ‘mannequin’ was in fact Elmer Campaign Manager Norman Lloyd, sporting a Made to Measure, tailored suit made with official Elmer patchwork fabric, which Coes commissioned especially to support the trail.

Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said: “We cannot thank William Coe and all his staff enough for all the support they have given to the campaign so far. We were really pleased to be able to work together to display one of our Learning Herds in their window; the Coes windows always look fabulous and are famous here in Ipswich so to have one for the campaign is such a treat. And then to receive this amazing suit as well – I am lost for words! It is a work of art and one that the campaign will treasure; we hope everyone will come and see it when it is on display at our HQ.”

Norman will wear the suit for special occasions and events throughout the trail and it will be displayed on a mannequin at Elmer HQ in Ipswich Town Hall when not being worn.

William Coe added, “Designing a suit for Norman to wear on the trail was always going to be a challenge but we couldn’t be happier with how it’s turned out! St Elizabeth Hospice do a fantastic job of supporting the community and we’re pleased to be able to help in any way we can.”

The 11 herds of young Elmers are available to see around Ipswich from today, in the following locations: Coes, Ipswich Museum, Christchurch Mansion, Sailmakers Shopping Centre, the Buttermarket Centre, the Tourist Information Centre, Pennikkity Pots Ceramics Café, Jacey’s Coffee House, Idelo Travel, Emma’s Florist and LoveOne.

The young Elmers represent schools and youth organisations from Ipswich and the surrounding area, who have each pledged to raise £750 for the hospice. In return, they received a blank ‘young Elmer’ sculpture to design and paint themselves. When the parade has ended, they will be returned home to their school or organisation.

All the young Elmers sculptures will have a special code allocated to their herd, which trail visitors can use to collect the sculptures in the brand new Elmer’s Big Parade Suffolk app, which goes live on Friday.

Elmer’s Big Parade Suffolk, St Elizabeth Hospice’s latest art trail, organised in partnership with Wild in Art and Andersen Press, officially begins on Saturday 15 June, when all 55 large Elmer sculptures will be installed in the streets and open spaces of Ipswich town centre and Waterfront. The sculptures will be out on parade until Saturday 7 September 2019.

It follows the successful ‘Pigs Gone Wild’ art trail in 2016, which attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for the hospice – enough to fund one week’s care.

Pictures show Norman Lloyd outside the window and also with William Coe

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